we hate doing gym rosters, so we built this

stop running your gym from a group chat.

one app designed to run the gym — built by an owner who got tired of rosters in a spreadsheet and coaches in a group chat.

no spam · one email when there's something real

M
T
W
T
F
S
S
01 · what you've actually been doing

running a small gym on saas built for chains.

· the rostering

friday 5:42pm. the saturday 6am class has no coach.

A
atóra coaches
8 MEMBERS
FRI 5:42PM
you
anyone available sat 6am?
liam
sorry mate, away this wknd
sam
i covered last sat, can't do 2 in a row
mia
dr appointment 😬
you
ok i'll just take it 🙃
message…
· the retention

14 members about to lapse. you'll find out next month.

RETENTION · LAPSING
14 ALERTS
tom k.
no visit · 23 days
AT RISK
priya s.
no visit · 31 days
AT RISK
mike w.
no visit · 18 days
WARNING
ellie j.
no visit · 42 days
LAPSED
+10 more flagged
VIEW ALL →
· the tools

six logins. six invoices. none of them talk to each other.

CURRENT STACK
$530+/MO
hapana
CRM + MEMBERS
$280/mo
mailchimp
EDM
$45/mo
twilio
SMS
$60/mo
asana
TASKS
$25/mo
stripe
PAYMENTS
~$120/mo
whatsapp
COMMS
$0
six logins, six invoices, six systems of record
02 · the alternative

one app.
one login. seven modules.

lockouthq is the operating system you wish hapana was. roster, crm, comms, members, programs, payments, ai — all under one tool, mobile and web, built for the gym owner who wears every hat.

nothing has shipped yet. atóra is gym 1. we're eating our own dog food.

ROSTER · NEXT 4 DAYS
FRI
23
4/4
SAT
24
2/4
SUN
25
3/3
MON
26
4/4
sat 6am · 2 coaches short
03 · seven modules · one login

everything you've been duct-taping, in one app.

roster
BUILDING
staff scheduling. shift swaps. saturday 6am never empty again.
arc
BUILDING
crm built for retention. lapsing members surface before they bleed.
reach
NEXT
sms + edm + push. campaigns. automations. one inbox.
members
BUILDING
directory, profiles, attendance, tags. one record per person.
programs
NEXT
programming, workout library, assignment to classes + members.
pay
LATER
subscriptions, billing, payments. atóra rates baked in.
ai
NEXT
ask lockouthq. claude-powered ops layer. answers your gym's data.
· ai working example
ASK LOCKOUTHQ
CLAUDE
YOU
who's at risk of lapsing this month?
LOCKOUTHQ
14 members haven't trained in 14+ days. tom, priya and 12 others. drafted 3 win-back sms — want me to send?
ready
9:41
100%
ATÓRA
hi, paige.
DEADLIFT · 1RM
142.5kg+5kg PR
LEADERBOARD
SQUAT
1jake m.
180kg
2paige
162.5kg
3sam k.
155kg
04 · your members get their own app

white-label per gym.
your brand on the app store.

lockout rig ships a member app to the app store under your gym's name. atóra app, apex app, your-gym app. same engine, your paint. members track lifts, climb the leaderboard, book classes, pay, attend, get coach comms.

one apple developer account. many branded apps. you own the brand on the home screen.

05 · who's building this

built by a gym owner.
not a saas founder.

paige lake · owner of atóra cremorne. small box in sydney's lower north shore. ~150 members, 4 staff including me.

we ran on hapana. it's fine if you're a 50-gym chain with a head office. for a one-room independent gym? it's six menus deep, the rostering is a spreadsheet pretending to be software, and the crm thinks every member is a sales lead.

i built lockouthq because i needed it on a friday at 5:58pm when the 6pm class had two coaches and no instructor. you'd hate it too.

06 · waitlist

atóra is gym 1.
you could be gym 2.

small independent au gyms only · 1–10 staff · 100–2,000 members · owner-operators. drop your email — we'll be in touch when atóra is live and the next 9 spots open.

no spam · no drip campaigns · one email when there's something real